Book Entry · Science Fiction

The Space Merchants

by Frederik Pohl · 1953

More Pohl → Reviews on SFcrowsnest

What is The Space Merchants about?

Co-written with C. M. Kornbluth. In a future run openly by advertising agencies — Congress represents corporations, conservationists are terrorists, and addiction loops are product design — star copywriter Mitch Courtenay lands the Venus account: sell colonisation of a poisonous hellworld to a public that must never learn the truth. Then someone erases his identity, and Mitch gets to experience the consumer's-eye view from the very bottom. Written by two ad-men manqués, its satire of focus groups, contract law and engineered cravings has aged from outrageous to documentary.

Why it matters

The founding classic of sociological satire SF, endlessly cited (Kingsley Amis devoted much of New Maps of Hell to it) and never out of print.

Read next

Animal Farm

George Orwell · 1945

The most effective political allegory in the language, permanently in print and on syllabuses worldwide; with Nineteen Eighty-Four it made Orwell's name an adjective.

Brave New World

Aldous Huxley · 1932

One of the two definitive dystopias of the century, the necessary complement to Orwell: control by pleasure rather than pain.